About us
About us
Aura Company, established in 1996 in the city of Niš, deals with the production and sale of cosmetics. In our 21 years of operation we have grown to become a leader in the production and distribution of cosmetics in the Balkans. Aura, the name comes from the latin word aurum, which means gold and morning light. Aura – a subtle light surrounding a human figure.  
OUR VISION AND MISSION
Our vision is to build a recognizable global brand and be synonymous for modern and top quality cosmetics. Our mission is sincere commitment to consumers through the development of modern organizational environment, knowledge and business culture, market and technological flexibility.
Top quality
We are aware that we have only one chance to win a client. That is why every AURA product must be of the highest quality. We aim to surprise our clients – surprise them by quality.
STATE OF THE ART TECHNOLOGY
Our entire product range is produced from top quality materials, which has resulted in cooperation with world leaders in the field of cosmetics. We follow the latest technological innovations, as well asproduct design and cosmetics colour trends.
LIFE, LOVE, BEAUTY...
are the Holy Trinity in one free and independent person, something that is constant and inseparable.
NEW COLLECTION
Always innovative. Take a peek into a world of urban women and learn more about our new collection...
LIFE IN PINK
We take great pride in providing excellent conditions for our staff, as we believe that only satisfied and motivated people can make great products. Happy people are the most beautiful. They are  like a mirror, reflecting happiness onto others.

HAPPY PEOPLE ARE THE MOST BEAUTIFUL. THEY ARE  LIKE A MIRROR - REFLECTING HAPPINESS ONTO OTHERS.

Drew Barrymore

SUPRISE YOURSELF ANY TIME