Aura has received yet another prestigious award for its very successful year of 2017 – the Best of Serbia 2017. This award is not bought or won but deserved, which proves best that we follow the modern trends in business and in the market.
“When you know that beauty is in the eye of the beholder as well as in your products, you say… AURA.”
The Serbian Chamber of Commerce and the Ministry of Trade, Tourism and Telecommunications granted the awards to the most successful domestic trade and corporate brands at the final celebration Best of Serbia 2017, the Chamber of Commerce reports.
Under this year’s competition slogan "Our way to say BRAVO", the award was presented in 24 categories, including three new categories – Best Hotel, Best “Small” Tourist Accommodation and Best Organic Product.
“Best of Serbia is our way of saying ‘bravo’ – of rewarding, supporting and promoting the most successful brands and encouraging the ones that are less good to be better. For domestic companies, it is a road to greater visibility and better market positions, which is proved by the experiences of previous award winners as well. This award opens the door to new consumers and partners because it is not bought or won, but deserved”, Marko Čadež, President of the Serbian Chamber of Commerce, said.
“This year’s winners are old acquaintances – big companies, regional actors that have had the Best of Serbia label for years, and trademarks with tradition, recognizable not only in the domestic but also in the international market – as well as new, young innovative companies from the entrepreneurial community and agricultural estates whose products will reach buyers more easily and make a breakthrough in the world thanks to our ‘bravo’”, the President of the Chamber of Commerce, added.
The award for the best corporate brand in the category of consumer goods – chemistry, cosmetics, pharmaceuticals and other products went to the Niš-based company Aura.
In the Best of Serbia 2017 campaign, over 150 brands were nominated. The traditional campaign, which was organized for the 13th time by the Chamber of Commerce and the Ministry of Trade, Tourism and Telecommunications, increases the visibility of domestic brands. The award, which has been presented to about 340 winners in different categories since 2004, has become a benchmark of success and market recognition, the Chamber of Commerce stated.
The members of the panel in Best of Serbia 2017 campaign were representatives of the Ministry of Trade, Tourism and Telecommunications, the Ministry of Economy, the Serbian Chamber of Commerce and outstanding experts in the areas of marketing, communication and media, and consumer protection.